To emerge as a leading sugar manufacturing unit in the state, creating growing value for Indian economy and company’s stakeholders.
- To achieve international standards of excellence in all aspects of sugar manufacture and diversified business with focus on customer.
- To maximize creation of wealth, value and satisfaction for the stakeholders.
- To attain leadership in developing, adopting and assimilating state-of-the-art technology for competitive advantage.
- To foster a culture of participation and innovation for employee growth and contribution.
- To cultivate high standards of business ethics and Total Quality Management for a strong corporate identity and brand equity.
- To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience.